Pride Month manual? Don’t worry, we have got you covered. Here’s a foolproof guide to assembling your pride campaign in four ...

Dreaming of a Cannes Lion? Multiple-time winners break down what it really takes to bring one home. Consider this your ...

CMO Sukita Tapadia discusses The Pant Project's marketing journey, the strategic nuts and bolts of thriving in the challenging D2C space and making comfort a narrative.

Meta’s latest update gives advertisers more control by allowing them to edit key parts of copied ads, like titles, links, and ...

Gaurav Gupta on how a re-release became a cinematic moment that needed no campaign, just the right film, at the right time, ...

Experts speak on how brand tonality is shifting from authoritative to chattier and more relatable on social media. What’s ...

The integration allows viewers to select and highlight a specific part of a paused video, initiating a visual search via ...

Yousuf Rangoonwala reveals how bold conviction, creative risk-taking and a purpose-driven strategy helped Nihar Shanti Amla ...

According to the report, nearly 50% of 14,591 surveyed consumers made a cross-border purchase recently, with 71% open to new ...

Joy Personal Care’s IPL play with KKR is more than a sponsorship; it’s a bold push into men’s skincare, a smart blend of ...

GainTailwind Consulting's Rachita Vaid on how a dismissive question, "Why should I pay for you to get intelligent?" signalled ...

We speak to young advertising professionals and Gen Z attendees on how they perceive Goafest, and what their desire from the ...