Will Galgey, global managing director, solutions and platforms at Kantar, said: “The world is moving so quickly that brands are looking for faster, more agile research they can act on – without ...

Ahead of Cannes Lions 2025, Alex Holmes reflects on the sometimes complicated relationship between insight and creativity, ...

The tool, called Quality Interception Point (QuIP), will use AI algorithms and an understanding of respondent personas to ...

Global market research company Ipsos has released its Total Access research approach in India in a bid to make its consumer ...

Will Galgey, global managing director, solutions and platforms at Kantar, said: “The world is moving so quickly that brands ...

Strategic insight and storytelling agency The Good Side has appointed Kathryn Blanshard as its first managing director.

There is “too much data” in some circumstances, and it is important for researchers to challenge how the information they ...

Researchers from Verian UK's Behavioural Practice and the London School of Economics and Political Science have won the ...

Read has been chief executive of WPP since 2018, when he succeeded Martin Sorrell a few months after the long-standing leader ...

The Information Commissioner’s Office (ICO) is increasing its scrutiny of AI and biometrics with a new strategy that aims to ensure organisations are developing and deploying new technologies lawfully ...

With 2024 being a record year for the number of elections taking place around the world, two presentations by leading ...

Consumer behaviour analysis and measurement company Comscore has expanded its partnership with advertising technology firm ...