There is “too much data” in some circumstances, and it is important for researchers to challenge how the information they ...

Researchers from Verian UK's Behavioural Practice and the London School of Economics and Political Science have won the ...

Read has been chief executive of WPP since 2018, when he succeeded Martin Sorrell a few months after the long-standing leader ...

The Information Commissioner’s Office (ICO) is increasing its scrutiny of AI and biometrics with a new strategy that aims to ensure organisations are developing and deploying new technologies lawfully ...

With 2024 being a record year for the number of elections taking place around the world, two presentations by leading ...

Consumer behaviour analysis and measurement company Comscore has expanded its partnership with advertising technology firm ...

Performance advertising technology business Taboola has added a predictive audiences feature to its Realize performance ...

Nguyen (pictured) will sit within the product and innovation team and will contribute to shaping and scaling the company’s ...

The features, called Dynamic Personas and Meta-Analysis, allow users of BoltChatAI to build audience profiles and compare ...

Marketing agency group MDQ Partners, the owner of Freemavens and The Forge, has appointed Joanna Lyall to the newly created ...

Established in 2018, the company offers insight services for brands, using ethnographic techniques and chat-based research ...

Survey platform SurveyMonkey has appointed former Amazon Web Services product leader Meera Vaidyanathan as chief product ...