The Tribeca X summit returned to the 2025 Tribeca Festival on June 9 and 10 with two days of culture-shifting conversations ...

Digital creator and beauty influencer Bretman Rock has signed with Range Media Partners for representation, bringing a social ...

Influencer marketing has emerged as a central strategy for mobile developers amid shifts in how users discover and engage ...

After a decade of working with top YouTubers, Vedant Maheshwari kept encountering a specific problem: the technical barriers ...

User-generated content (UGC) on platforms such as TikTok, YouTube, and Instagram will attract more advertising revenue than traditional media for the first time in 2025, according to WPP Media’s ...

YouTube creators Colin and Samir are set to host Press Publish NYC, a curated one-day summit for the creator economy, scheduled for September 4 in Brooklyn. The event, announced by Josh Kaplan, CEO of ...

Snapchat and McDonald’s USA have launched a partnership allowing MyMcDonald’s Rewards members to exchange points for a one-month Snapchat+ subscription. The limited-time offer runs from June 10 to ...

BYD, one of China’s leading electric vehicle manufacturers, announced on June 4 that its Legal Department is taking legal action against 37 social media influencers for alleged online defamation. The ...

A recent New York Supreme Court decision offers a stark warning to creator economy businesses: even a $145 million sale may ...

Lowe’s Companies Inc. is introducing the home improvement industry’s first creator network, featuring MrBeast (Jimmy ...

IBella’s path to becoming one of YouTube’s prominent female gaming creators began with her sister’s obsession with Roblox.

While producing Netflix’s golf documentary “Full Swing,” Pro Shop Studios co-founder Mark Olsen discovered that millions of ...