Mural’s GTM survey found 85% feel confident about how they collaborate to accomplish the goal of getting products to market ...

A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company revenue compared to the ...

B2B organizations need to do to stay ahead with an ecommerce experience that works like your customers expect it to.

CaptivateIQ found a combined 66% of companies have overpaid and/or underpaid commissions in the past year alone.

The Across AI Sales Platform amplifies salespeople at each stage of the sales process, helping reps build, grow, and close ...

Apollo.io has named Marcio Arnecke as Chief Marketing Officer (CMO) and Adam Carr as Chief Revenue Officer (CRO).

James Hickey is the new editor at Demand Gen Report, the website owned and operated by Emerald, the nation’s leading ...

The study helps identify where revenue is slipping through the cracks & provide actionable strategies to escape the cycle of ...

By comparing data to that of previous years, Demand Gen Report offers an unparalleled view of what’s working within the B2B ...

A recent Oktopost survey reveals employee advocacy and corporate social strategies are reshaping the landscape of B2B ...

Unisys turned to Intentsify, taking an intent-driven approach to revolutionize the company’s sales and marketing efforts.

To lead strategically, CMOs must begin by anchoring their spend in what matters most: the company’s core business priorities.