Our weekly roundup of the latest appointments and account wins news from Hashtag Orange, PRCAI, Probo, and many more.

EXCLUSIVE: Dentsu Media CEO Tommy Li has stepped down and was reportedly in police custody, as China’s media rebate probe ...

Introduced as part of Realize platform, the advertisers like The Motley Fool, NerdWallet see 270% uplift in conversions as a ...

If your festive campaign starts in Q4, you are too late to influence consumer memory. If you activate in Q3, you control the ...

As the parent company of Facebook and Instagram plans to let advertisers generate complete AI-crafted ads, experts across ...

From AI-fuelled personalisation to nostalgia hits and data-fuelled retargeting, My11Circle’s IPL blitz reveals how fantasy ...

Bidon has been global chief executive at Nexus since April 2022. Contact Customer Support at [email protected] ...

Virat Kohli-led IPL franchisee achieves this feat through consistent efforts on all fronts, Youtube, Instagram, and offline ...

In an industry where differentiation is often about location and scale, ethics can be a competitive advantage for OOH players ...

While 92% of Indian professionals feel confident in analysing and interpreting data, nearly 74% make spreadsheet errors that ...

With rich, high-impact visuals, the campaign pays homage to Happydent’s iconic legacy—including memorable classics like the ...

The project aims at standardising Open RTB containers and help programmatic advertising to scale with efficiency.