State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as ...

“Wear the damn shorts” was created by Havas London. The campaign follows research by Sweaty Betty, which found that only 16% ...

Three years ago, Adidas and FCB introduced Runner 321, a campaign that encouraged top marathons to reserve bib number 321 for ...

With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland ...

Spikes Asia 2025 concluded last night in Singapore with Ogilvy named Network of the Year, Colenso BBDO Auckland and ...

Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience ...

The results demonstrated that there was a brand uplift of 40% when ads were placed against “unsafe” content, compared with an ...

The Advertising Standards Council of India updates influencer guidelines, draws the line between generic promotions and ...

How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart ...

A former journalist who became the marketing leader of a 100+-person team at Vidio reveals the secrets to authentic ...

An out-of-home (OOH) marathon campaign by sports brand Nike is facing criticism for being ‘tone deaf’ following Yom HaShoah, ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content ...