Attention is crucial in advertising because it directly impacts outcomes like brand recall, purchase intent, and sales. As ...

Planned by PHD and Source out of home, the campaign’s LIVEPOSTER-enabled countdown mechanic is what adds a new sense of ...

Zenith, part of Core, has won this year’s Grand Prix at The TAMIs, the TV planning awards run by TAM Ireland. As part of the ...

According to the JNLR, the average weekday audience listening at any time between 7 a.m. and 7 p.m. is now 1,091,000 — one of ...

The IAPI Industry Census for 2023 estimated that the average creative pitch costs agencies nearly €60,000 in staff time and ...

Recall of Irish language ads has increased, with 57% of people remembering seeing or hearing ads in Irish recently, up from ...

Yvonne Caplice has been appointed as managing partner of Bloom Advertising. Caplice joins the agency from TBWA\Ireland where ...

While measurements like reach and engagement can be useful, effective advertising needs to be judged on the problem it solves ...

Wolfgang Digital has once again made waves across Europe, winning six awards at the 2025 European Search Awards, including ...

Against a backdrop of geopolitical uncertainty and a tricky economic outlook, some interesting behaviours and views have ...

Starcom, part of Core won the coveted Grand Prix at the annual Media Awards which were held in Dublin’s Mansion House last ...

They don’t just get seen, they hold attention and leave something behind. This latest wave of research focused on real-world ...