The IAB Tech Lab’s new Ad Format Hero initiative, which aims to coalesce the industry around the CTV formats that advertisers ...

Meta introduced a set of new features Wednesday that gives advertisers more granular metrics for how they value traffic and ...

Audio platforms that solve identity challenges are gaining an edge, winning new advertisers and driving stronger returns. As ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...