Texas is at the forefront as revenue-sharing and NIL deals transform college sports, creating new financial divides among top ...

Not long after the Texas Tech softball team concluded one of the most successful runs in program history, head coach Gerry Glasco met with the media to reflect ...

The Women’s College World Series has set viewership and attendance records. ESPN said in a news release that the average of 1 ...

New pro softball league AUSL kicked off its inaugural 2025 season this weekend, making history in front of sold-out opening ...

The record-shattering didn't end there, as an average of 2.1 million viewers tuned into Thursday's championship series clash, ...

NCAA Softball Season has come to an end. There are plenty of players that stand out from star pitchers to home run hitters, there are a lot of names to ...

Canady, the first softball player to sign a $1 million NIL deal, inked another 7-figure contract with the Matador Club, the ...

Texas Tech ace NiJaree Canady has signed her second seven-figure name NIL deal, securing her place in Lubbock for the future.

Texas Tech softball coach Gerry Glasco said Friday after the WCWS that the focus on NiJaree Canady NIL deal is 'insulting' to ...

We gather here today to say goodbye to the Oklahoma softball dynasty, and hello to the NIL era. Because if Texas Tech just ...

With Cooper Flagg, Shedeur Sanders and Travis Hunter off to the pros, here are the 25 athletes with the highest NIL ...

Texas Longhorns outfielder Kayden Henry (21) and the team hoist the national championship trophy after the 10-4 win over ...