Meta Platforms aims to allow brands to fully create and target advertisements with its artificial intelligence tools by the end of next year, the Wall Street Journal reported Monday, citing people familiar with the matter.

Advertising powered by artificial intelligence is a core part of Chief Executive Mark Zuckerberg’s vision for the company’s future.

Meta Platforms aims to allow brands to fully create and target advertisements with its artificial intelligence tools by the end of next year, the Wall Street Journal reported on Monday, citing people familiar with the matter.