The next-generation iPhone series is expected to feature four models: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, signaling the discontinuation of the "Plus" edition.

The research firm says Apple is likely to pass on some of the increased costs from US import tariffs directly to customers.

Get the latest on the iPhone 17 Pro: thinner bezels, periscope camera, 120Hz display, and more. Find out why it’s worth the ...

A new regulatory filing may have just revealed something about the next iPhone Apple would have preferred stayed unnoticed.

Forbes contributors publish independent expert analyses and insights. Ewan Spence covers the digital worlds of mobile technology.

Apple is going after users who want a premium look and feel, without stepping all the way up to Pro pricing. ⚡ If you care more about design and portability than a multi-camera setup, the Air is made ...

As for the iPhone 17 Pro Max, it remains to be seen how Apple will price it. Reports suggest it could be rebranded as the ...

Curious about the iPhone 17 Pro Max price? While it's still unknown, here's a look at how previous generations were priced. The iPhone 17 Pro Max, or the iPhone 17 Ultra, or whatever name Apple ...

To put that into perspective, that’s the same asking price as the iPhone 16 Plus. To recall, the iPhone 17 Air is expected to replace the “Plus” model in Apple’s line-up later this year.

Several leaks have emerged in recent months, providing early insights into ... official figures for the iPhone 17 series yet. However, leaks suggest that the starting price for the base model ...

The iPhone 17 Ultra is expected to be unveiled between September 10-15, 2025, with pre-orders and availability following shortly after. In the U.S., pricing is likely to start at $999 for the base ...