The research firm says Apple is likely to pass on some of the increased costs from US import tariffs directly to customers.

Phone 17 is tipped to get 120Hz refresh rate display this year but will Apple make some compromises to keep its pricing ...

Forbes contributors publish independent expert analyses and insights. Ewan Spence covers the digital worlds of mobile technology.

The next-generation iPhone series is expected to feature four models: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 ...

Phone 17 may retain the iPhone 16 chip but offer camera and display upgrades, with pricing expected to stay unchanged.

Several leaks have emerged in recent months, providing early insights into ... As for pricing, Apple hasn’t released any official figures for the iPhone 17 series yet. However, leaks suggest ...

Pricing predictions are always challenging for market analysts, but $2,000 seems reasonable when viewed alongside other foldable phones. This potential price point may be yet another reason Apple ...

Reports suggest it could be rebranded as the iPhone 17 Ultra instead of "Max", potentially signalling a shift in Apple's naming strategy, and the sign of things to come (especially pricing).

Apple is going after users who want a premium look and feel, without stepping all the way up to Pro pricing. ⚡ If you care more about design and portability than a multi-camera setup, the Air is made ...

The iPhone 17 Ultra is expected to be unveiled between September 10-15, 2025, with pre-orders and availability following shortly after. In the U.S., pricing is likely to start at $999 for the base ...