Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion US, giving the ...

E.l.f. Beauty has acquired Hailey Bieber's Rhode for $1 billion, betting on its glossy skincare and makeup range amid ...

Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the ...

Elf Beauty (ELF) on Wednesday said it is buying Hailey Bieber's cosmetics company, Rhode, for up to $1 billion, marking the ...

Why was Rhode acquired by Elf Beauty? Mahalakshmi C, a finance expert, has taken to Instagram to reveal what she believes are ...

The deal would mark a shift in strategy and expand into the prestige beauty market as e.l.f. faces weak demand from mass ...

Hailey Bieber's skincare label Rhode has been acquired by Elf Beauty in a deal worth millions, marking a bold move to tap ...

The new owner of Hailey Bieber’s skincare company has a strong track record of connecting with Gen Z. But there are risks to ...

Hailey Bieber bet on the power of community, not marketing, to build Rhode. Its $1bn exit last week is proof it worked, ...

Hailey Bieber’s brand Rhode Beauty just hit a billion-dollar payday. Life & Style breaks down the deal that thrusts the ...

Bieber, 28, a model and the wife of singer Justin Bieber, will be Rhode’s chief creative officer and head of innovation ...