Sarandos remarked, 'They had so many years trying to start with so many different brands that this move makes sense'.

S&P downgraded Warner Bros. Discovery to BB+ amid continued revenue and cash flow declines at its linear TV operations.

Warner Bros. Discovery was downgraded to junk status by S&P Global Ratings on Tuesday due to its lagging TV business ...

Declines forecast for Warner Bros. Discovery's linear TV business led S&P Global Ratings to cut the media company's credit ...

According to Warner Bros. Discovery reps, there are no plans to change how and when Discovery shows appear on the streamer.

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

John Oliver is just as confounded as everyone else about Warner Bros. Discovery’s decision to revert the name of Max to HBO ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

The name change, unveiled as part of its Upfront presentation in New York on Wednesday, comes as WBD shifts from prioritising ...