When Rwanda announced its sponsorship deal with Atletico Madrid, it wasn’t just about tourism or branding. It was about ...

Kigali's strategy to tap into the global appeal of football reached another milestone this week, as the Rwanda Development ...

Visit Rwanda signs a sponsorship deal with Atletico Madrid as Arsenal fans continue to call for their club to end its ...

Rwanda signed a three-year commercial partnership with Spanish football club Atletico Madrid to promote its Visit Rwanda ...

The ‘Visit Rwanda’ campaign has secured a new partnership with Spanish football giants Atlético Madrid, expanding its growing ...

The agreement, which runs until June 30, 2028, will also be present on the women's first team's training and warm-up clothing ...

Rwanda continues to assert its presence on the global stage, grabbing the world by storm once again. In a landmark move, the ...

Spanish giants Atletico Madrid have agreed a three-year contract with Visit Rwanda, and their men's and women's teams will carry its logo on their shirts next season. Rwanda's long-standing ...

Visit Rwanda has become Atletico Madrid's first sponsor from Africa While Arsenal fans continue protesting about the club's sponsorship deal with Visit Rwanda, the African country's tourism board ...

The deal runs until 2028, and it will reportedly fund a large part of Atleti's transfer window budget this summer. Rubén Uría ...