A Gen Z woman's TikTok video has sparked a viral conversation about beauty standards and aging after she asked one simple ...

Airy linens, slow living, and the iconic fragrant purple flower characterize this breezy summer aesthetic. Social media ...

A viral beauty trend, is gaining popularity for its ability to reduce puffiness, tighten skin, and boost circulation, ...

A disturbing trend has emerged on TikTok, known as "Skinny Tok," where users promote extreme thinness under the guise of ...

Naked nails' are the newest manicure trend that has gotten the Internet fired up - but why do these innocent nude nails have ...

Whatever TikTok’s fate in the US, its fashion fads have waned. What has replaced them is much more difficult for brands to ...

The deal shocked much of the cosmetics world — but when you look at Bieber's powerful convergence of influence, it makes ...

Industry publications back up her observations. Harper's Bazaar UK recently named "dark, short nails" a standout for 2025, while ELLE Australia earlier reported a "dramatic shift" away from long ...

Could the state of the economy be seen in the state of your nails? Nail artists and an economist weigh in on the TikTok trend ...

The iconic hairstyle of the 90's has seen a surge in popularity over the last year or so, with stars like Sabrina Carpenter ...

One confusing trend that has taken over this year is the Labubu. The little monsters have become synonymous with luxury bags, ...

Discover the latest skincare trend, the Caveman Skincare Method, and learn from a skincare expert whether doing nothing truly ...