SEGA recently announced its new Sonic the Hedgehog campaign titled "Racing Around the World," featuring a special collab with Red Bull.

Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

The Sonic brand now generates over $1 billion in revenue per year from licensing alone. Sonic the Hedgehog is taking a ...

SEGA and Sonic Team have announced Racing Around The World, a brand campaign that dedicates this year to the blue blur's trademark characteristics of speed ...

Sega partners with Red Bull and rally driver Brandon Semenuk to unveil the 'Sonic Racing Around the World' campaign.

Following some teaser posts on social media earlier this week, Sega has now officially unveiled its Sonic Racing Around the ...

Today, publisher SEGA announced a brand-new ad and fan campaign to coincide with another year of rattitude hedgehog greatness ...

SEGA and Red Bull have come together for a brand-new fan celebration film for Sonic The Hedgehog called Racing Around the ...

SEGA kicks off Fan celebration with Racing Around The World event. Sega is collaborating with other companies to celebrate Sonic The Hedgehog.