“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the ...

In a surprising twist in the streaming wars, Warner Bros. Discovery has announced that it will drop the name 'Max' and return ...

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

Even HBO's own social media accounts got in on the ribbing, offering a meme from "Euphoria": "Bitch, you better be joking" ...

HBO Max. The rebrand will take place this summer, Warner Bros. Discovery revealed Wednesday at its upfront presentation to ...

The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14. A new black and white ...

The streamer, best known for its catalog of Emmy-winning shows, Succession, Game of Thrones, The White Lotus, and The Last of ...

John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ...

Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's ...

WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...