Sarandos remarked, 'They had so many years trying to start with so many different brands that this move makes sense'.

The ratings firm marked WBD down to BB+ on overall cable TV weakness as the Hollywood studio pivots to the streaming space.

In an episode of Last Week Tonight, HBO's John Oliver offered to rebrand the Detroit Tigers' Double-A affiliate Erie ...

A Netflix rescue and a union win were good news for Sesame Street. But the price of survival might be the soul of the show.

LOS ANGELES — If you want to understand what’s going on in the streaming business, go find Elmo and Cookie Monster.

HBO is taking us down to the sewers this fall. The premium cabler announced Tuesday that IT: Welcome to Derry, its ...

Between the Trump administration’s tariffs and the continued decline of cable TV, the stakes were higher this upfronts season ...

Streaming’s share of total TV viewing set a new record in April, the third consecutive month it has hit a high, but shows ...

I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do love a good logo), but ...

The Erie SeaWolves were chosen overnight for a complete rebrand, selected from a list of 47 minor league baseball teams ...