John Oliver didn’t disappoint his corporate overlords on Sunday night by addressing the recent HBO Max name reversal — the ...

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

Warner’s decision to drop HBO from HBO Max in 2023 followed its move to merge its HBO dramas and Warner Bros’ content across ...

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...

The name change, unveiled as part of its Upfront presentation in New York on Wednesday, comes as WBD shifts from prioritising ...

Warner Bros. Discovery announced that the streaming platform Max is set to become HBO Max again, two years after the company ...