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HBO, Max

Observer · 17h

Dropping HBO Was a Mistake, and Warner Bros. Discovery Isn’t Afraid of Admitting It

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

Los Angeles Times on MSN · 4d

Warner Bros. Discovery’s streaming service Max becomes HBO Max — again

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated with high-quality programming.

The Hollywood Reporter on MSN · 4d

Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

We’re not quite there yet, but it sure feels imminent.

10h

John Oliver Compares HBO Max/Max Branding Fiasco to Trump’s Renaming the Gulf of America

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

4don MSN

Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

46m

Watch John Oliver mercilessly rip the HBO Max rebrand by comparing it to Trump’s ‘Gulf of America’

Tonight, John Oliver mocked Warner Bros. Discovery’s umpteenth renaming of HBO Max by comparing it to Trump's 'Gulf of ...

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