Building on its ambassadorial deal with WNBA star Angel Reese, Cash App has signed a jersey patch agreement with the league’s ...

Major League Baseball has followed in the footsteps of its rival North American leagues by securing its first-ever sponsor in ...

LaLiga has terminated its exclusive media rights contract with Galaxy Racer (GXR) in the Indian subcontinent, and is poised ...

The Professional Tennis Players Association has scored an initial win in its legal campaign against the sport’s governing ...

InCrowd expanded its focus last year to reposition as a holistic solutions provider for the sports industry. Through the ...

TGI Sport has announced a four-year renewal with the England and Wales Cricket Board (ECB) to be its ‘official provider of ...

Germany’s Alba Berlin is swapping EuroLeague for the rival Basketball Champions League (BCL), citing the changing landscape ...

Verizon has signed a multi-year regional sponsorship agreement spanning US tournaments on the ATP Tour and WTA Tour in the ...

The name and pricing strategy of ESPN’s much-anticipated standalone streaming service in the United States will officially be ...

The United States’ staging of the 2026 Fifa World Cup is continuing to encourage local sponsors of the tournament to align ...

German media group ProSiebenSat.1 has announced that it will be cutting approximately 430 full-time positions as it looks to ...

Visa has become the third long-standing Fifa Partner to additionally sign up as a top sponsor of the Club World Cup, which ...