You may have noticed the recent upheaval at Twitter. It is causing some brands to have a crisis of confidence, leaving them wondering whether it's time to "break up" with Twitter. After months of ...

Communications is often a misunderstood discipline. It seems to have loose ties to a company's bottom line, and it's apparently far from the corridors of corporate decision-making. But in the last two ...

Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research from ActOn and Ascend2. The report was based on data from a survey of ...

Learn how data-driven marketing transforms campaigns through personalization, real-time insights, and better ROI. A practical ...

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according ...