Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy ...

Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed ...

The event is part of the network’s efforts to meet the older generation where they already are, said vice president of brand ...

Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts.

Weak customer insights and a lag in the reaction time to cultural moments are key reasons why marketers struggle to be boldly ...

Founded in 2021 by Kendall Jenner, 818 Tequila has looked to distinguish itself by mixing a cocktail of spirits, fashion and digital culture to woo Gen Z and millennial consumers. The approach is ...

A new campaign by Joan Creative puts the iconic mascot into modern contexts alongside a new visual identity crafted by Bulletproof.

Instead of artificial intelligence, the brand of ready-to-eat meals taps grandmothers to dish out advice on topics including relationships.

Neither changes to ad spend caused by the trade war nor a pullback on fact-checking seriously affected earnings, but the ...

The Ferrero-owned brand is bringing its iconic Hollow Tree to life in ads and experiences to promote the new E.L. Fudge Choco ...

Social off Socials” is meant to inspire consumers to unplug and also includes tie-ups with creators like Dude with Sign, Lil ...

The P&G brand tied up with a popular creator who raved about the effectiveness of an expired bottle of Pantene found in her ...