India’s influencer marketing industry to reach INR 4,500 crores in 2025, growing by 25% from 2024's INR 3,600, finds The Goat ...

Ramsai Panchapakesan has been elevated to president–investments and partnerships, Binu Thomas to managing partner–investments ...

From billing rainbow-riding brands to remixing rap with sign language and vaccinating dogs during a festival—Wondrlab’s ...

Articles written by Abhishek Jain ...

As IPL morphs from cricket league to culture machine, Virtue Asia’s business director advises brands to trade tired TVCs for culture-driving IPs—or risk irrelevance.

DDB Mudra Group will serve as one of the hosts for Portfolio Night 2025 in Mumbai. The event will take place in different ...

Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with ...

With its new AI-powered Reputation Capital platform, it aims to turn perception into profit—but not without raising questions ...

From kitschy candy tins to minimalist memory cues, Summer Owl Studio founder and creative director explains why nostalgia-led ...

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range ...

Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with ...

In the latest chapter of its restructuring saga, it has roped in Datta to co-lead creative, signalling deeper shifts post-Samsung split.