From gaming marriages to fake Flipkart wins, DDB Mudra’s Cannes submissions tap into cultural discomfort, digital intimacy, and Gen Z’s parental problem.

With its new AI-powered Reputation Capital platform, it aims to turn perception into profit—but not without raising questions ...

In the latest chapter of its restructuring saga, it has roped in Datta to co-lead creative, signalling deeper shifts post-Samsung split.

Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with ...

Despite bold ideas and real impact, On Purpose's founder and MD rues that Indian PR often sidelines creativity for caution—and misses its shot at global relevance.

DDB Mudra Group will serve as one of the hosts for Portfolio Night 2025 in Mumbai. The event will take place in different ...

Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with ...

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range ...

From kitschy candy tins to minimalist memory cues, Summer Owl Studio founder and creative director explains why nostalgia-led ...

Once overlooked by advertisers, Reddit is rapidly emerging as a powerful and authentic platform that's challenging brands to ...

Milkbasket, an early-morning grocery delivery app, has unveiled its latest brand campaign, ‘Door Bell Ki Chow Chow, No More ...

Mark Read is to step down as chief executive of WPP after seven years in the role and more than 30 years of working at the British agency group. Read will stay in the role until December 2025 to ...