Introduced as part of Realize platform, the advertisers like The Motley Fool, NerdWallet see 270% uplift in conversions as a ...

Virat Kohli-led IPL franchisee achieves this feat through consistent efforts on all fronts, Youtube, Instagram, and offline ...

As the parent company of Facebook and Instagram plans to let advertisers generate complete AI-crafted ads, experts across ...

From AI-fuelled personalisation to nostalgia hits and data-fuelled retargeting, My11Circle’s IPL blitz reveals how fantasy ...

Bidon has been global chief executive at Nexus since April 2022. Contact Customer Support at [email protected] ...

In an industry where differentiation is often about location and scale, ethics can be a competitive advantage for OOH players ...

The project aims at standardising Open RTB containers and help programmatic advertising to scale with efficiency.

For brands, shaping conscious consumerism goes beyond marketing flashy eco-labels. It means enabling consumers make ethical ...

While 92% of Indian professionals feel confident in analysing and interpreting data, nearly 74% make spreadsheet errors that ...

The campaign supports the United Nations’ 2025 theme, ‘Ending Plastic Pollution’, and India’s Mission LiFE initiative ...

The awards receive 2,678 entries spanning categories including digital storytelling, co-creation campaigns, branded content, and influencer collaborations this year.

At Goafest 2025, the London-based independent branding studio’s co-founder warns the ad world: don’t outsource empathy to ...