Ohio State merges its top NIL collectives into Buckeye Sports Group, delivering structured support and long-term growth ...

The first thing you need to understand about the House settlement, despite bold proclamations that it will spawn an exciting, ...

The Texas Longhorns come into the 2025 college football season as the team with the most eyes on them. Under the guidance of head coach Steve Sarkisian, the program has been galvan ...

Ahead of the College World Series, LSU's star outfielder/pitcher took his shot at pitching his dream brand partnership live ...

Sydney Moore and Sabrina Ootsburg were surrounded by hundreds of college athletes at a convention in Charlotte when news ...

The NCAA and Division I schools will share $2.576 billion with former athletes from 2016 to 2024 over 10 years, establishing ...

In a new system demanding that schools pay their athletes, UCF is suddenly flush with $45 million in new Big 12 cash ...

Jayden Maiava wasn't even USC's starting quarterback when the 2024 season began. But by the time the Trojans walked off the field with a Las Vegas Bowl win over Texas A&M, Maiava h ...

Before playing a college game, BYU’s AJ Dybantsa has already earned $4.1 million in NIL deals with Nike, Red Bull, and more.

"Reese never got a phone call," Nelson, coach of Texas-based Hotshots Fastpitch, told the Austin American-Statesman on Friday ...

Greg Sankey assessed the future of non-revenue and Olympic sports following approval of the House v. NCAA settlement.

Would it be wise for the Pac-12 to only have eight football-playing schools, so that each team will have a better shot at ...