Ohio State merges its top NIL collectives into Buckeye Sports Group, delivering structured support and long-term growth ...

The first thing you need to understand about the House settlement, despite bold proclamations that it will spawn an exciting, ...

Returning production is a key aspect in any team's national championship aspirations. One-and-done schools like Kentucky dominated college basketball; athletes ...

In today's Hot Seat, Kelli Masters discusses the 'Wild West'-like environment in college sports following new athlete compensation laws and NCAA policy shifts.

The Texas Longhorns come into the 2025 college football season as the team with the most eyes on them. Under the guidance of head coach Steve Sarkisian, the program has been galvan ...

Ahead of the College World Series, LSU's star outfielder/pitcher took his shot at pitching his dream brand partnership live ...

Sydney Moore and Sabrina Ootsburg were surrounded by hundreds of college athletes at a convention in Charlotte when news ...

The NCAA and Division I schools will share $2.576 billion with former athletes from 2016 to 2024 over 10 years, establishing ...

In a new system demanding that schools pay their athletes, UCF is suddenly flush with $45 million in new Big 12 cash ...

Jayden Maiava wasn't even USC's starting quarterback when the 2024 season began. But by the time the Trojans walked off the field with a Las Vegas Bowl win over Texas A&M, Maiava h ...

Before playing a college game, BYU’s AJ Dybantsa has already earned $4.1 million in NIL deals with Nike, Red Bull, and more.

Tennessee softball coach Karen Weekly spoke out Friday on the growing concerns around NIL recruiting. The Lady Volunteers ...