The deal would mark a shift in strategy and expand into the prestige beauty market as e.l.f. faces weak demand from mass ...

E.l.f. Beauty has acquired Hailey Bieber’s Rhode beauty brand in a $1 billion deal. Bieber is a model and the wife of singer ...

Hailey Bieber bet on the power of community, not marketing, to build Rhode. Its $1bn exit last week is proof it worked, ...

Rhode, the lifestyle brand founded in 2022 by model and influencer Hailey Bieber, has agreed to be acquired by e.l.f. Beauty ...

Three years after launching, Hailey Bieber is selling her beauty brand Rhode to e.l.f. Beauty in a massive $1billion deal but ...

Hailey Bieber’s brand Rhode Beauty just hit a billion-dollar payday. Life & Style breaks down the deal that thrusts the ...

E.l.f. Beauty acquired Hailey Bieber's Rhode brand for $800M, potentially reaching $1B. This marks E.l.f.'s largest ...

REUTERS/MARIO ANZUONI/FILE PHOTO Hailey Bieber poses during the Met Gala, in New York City, New York, on May 5. Bieber’s makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for ...

Hailey Bieber's skincare label Rhode has been acquired by Elf Beauty in a deal worth millions, marking a bold move to tap ...

E.l.f. Beauty has acquired Hailey Bieber's Rhode for $1 billion, betting on its glossy skincare and makeup range amid ...

Beauty announced that it has signed a $1 billion deal to acquire Hailey Bieber's skincare brand, Rhode. Per a press release, ...

Why was Rhode acquired by Elf Beauty? Mahalakshmi C, a finance expert, has taken to Instagram to reveal what she believes are ...