Warner Bros. Discovery dropped HBO from the name of its streaming service in 2023, but it's making a comeback this summer ...

Warner Bros. Discovery has announced that it will rebrand its Max streaming service ... to "re-focusing the strategy on the programming that is working best, like HBO, recent box-office movies ...

Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...

Sarandos remarked, 'They had so many years trying to start with so many different brands that this move makes sense'.

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Warner Bros. Discovery will rename its streaming service Max back to HBO Max this summer, recognizing the strength of the HBO ...

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by ...

Strategic shift leverages HBO’s prestige to boost brand recognition and reconnect with premium content loyalists across ...