Warner Bros. Discovery dropped HBO from the name of its streaming service in 2023, but it's making a comeback this summer ...

Bullying works! At Wednesday’s Warner Bros. Discovery upfront presentation (attended by The A.V. Club), HBO boss Casey Bloys ...

Strategic shift leverages HBO’s prestige to boost brand recognition and reconnect with premium content loyalists across ...

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...

Max, a leading streaming platform from Warner Bros. Discovery, is being rebranded to HBO Max again. The move comes after Max ...

In a surprising twist in the streaming wars, Warner Bros. Discovery has announced that it will drop the name 'Max' and return ...

Warner Bros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used ...

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by ...

Warner Bros. Discovery has announced that its streaming platform will revert to the name HBO Max, replacing the Max branding ...

Warner Bros. Discovery is rebranding its streaming platform from Max back to HBO Max this summer, signaling a renewed focus ...

Warner Bros Discovery rebrands Max to HBO Max, blending serious strategy with humour and Friends memes during event.

Warner Bros. Discovery Inc. is changing the name of its flagship streaming service back to HBO Max, part of a broader ...