Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

Today, publisher SEGA announced a brand-new ad and fan campaign to coincide with another year of rattitude hedgehog greatness ...

Update [Thu 22nd May 2025, 3:55am]: Following some teaser posts on social media earlier this week, Sega has now officially unveiled its Sonic Racing Around the World brand campaign - an entire year ...

ahead of Sonic Racing: CrossWorlds, Sega might be teasing some sort of collaboration with the energy drink company Red Bull. On social media, Sonic's official accounts are showing a rally car ...

SEGA kicks off Fan celebration with Racing Around The World event. Sega is collaborating with other companies to celebrate Sonic The Hedgehog.

SEGA and Red Bull have come together for a brand-new fan celebration film for Sonic The Hedgehog called Racing Around the World ...

SEGA and Sonic Team have announced Racing Around The World, a brand campaign that dedicates this year to the blue blur's trademark characteristics of speed ...

Yuki Tsunoda only got the Red Bull seat because they "didn't have a choice", and now they do... Christian Horner has revealed how Red Bull's updates helped the RB21 outperform McLaren's MCL39 in a ...

Since its creation in the 1980s, Red Bull has dominated the energy drink market with its distinct flavor and formula. But given its premium branding, is Red Bull worth the price tag compared to ...

On Sunday, May 18, the prestigious global breaking competition (known as breakdancing), Red Bull BC One, wrapped its 2025 U.S. season with Cypher USA in Denver. Following regional cyphers in ...

Red Bull is on the brink of a big moment in Formula One history. This weekend’s Emilia-Romagna Grand Prix at Imola will be the 400th time a Red Bull car has graced the grid. F1, as much a race ...