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Max Reverts Back to "HBO Max" in New Name Change
This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...
Old is new again: Max is going back to the name HBO Max
Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.
Max, which was once HBO, reverts to HBO Max
Warner Bros. Discovery announced today that its streaming service is undergoing yet another branding change. This would mark ...
Warner Bros. Discovery (WBD) Reverts Max Branding to HBO Max
The update comes after the company slightly altered the Max logo to mimic HBO's black-and-white aesthetic. The streaming ...
Austin American-Statesman6 lá
Old is new again: Max is going back to the name HBO Max
What goes around comes around. Time is a flat circle. And Max is now, once again, HBO Max. Warner Bros. Discovery, the parent company of the streaming service known for HBO content, all 10 seasons ...
Creative Review1 lá
When to rebrand a rebrand?
As Max reverts to HBO Max, Interbrand’s Fura Jóhannesdóttir examines when and why it is wise for a brand to return to its ...