As Max reverts to HBO Max, Interbrand’s Fura Jóhannesdóttir examines when and why it is wise for a brand to return to its ...

The update comes after the company slightly altered the Max logo to mimic HBO's black-and-white aesthetic. The streaming ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Warner's streaming service, the home of hits including "The Last of Us" and "Hacks," is changing its name again -- back to ...

This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...

In a move that feels more like a U-turn than a rebrand, Warner Bros. Discovery has announced it will revert the name of its ...

Max is officially becoming HBO Max again this summer. Here’s why Warner Bros. Discovery reversed its decision.

We’re not quite there yet, but it sure feels imminent.

DeepMind’s AlphaEvolve solves math and science problems by generating and critiquing its own answers. Meanwhile, the U.S.

In the Spring of 2023, streaming service HBO Max changed its name to Max. Now, it's changing back to HBO Max. The service will follow a new "less is more" ethos.

Warner Bros. Discovery reverts Max to HBO Max, acknowledging branding missteps and restoring the prestige associated with the HBO name.