"Where we're really starting to lean in now that we've made some progress in both operations and in our restaurants is on a ...

Burger King, a unit of Restaurant Brands International Inc. (NYSE:QSR), is intensifying its U.S. turnaround strategy by ...

Burger King is embarking on a family-first marketing strategy, one backed by its latest "How to Train Your Dragon" promo.

A new tie-in with "How to Train Your Dragon" signifies Burger King's approach to family-friendly IP, as imagined by Tom ...

A Florida judge denied the fast food chain's 2023 dismissal attempt, stating that the plaintiffs' claims “go beyond mere ...

This year's Addams Family collaboration is another fantastic chapter in the brand’s annual Halloween fun. According to Pat O’Toole, Chief Marketing Officer for Burger King North America ...

“As we’re thinking about our guests, something that’s really important to us is something that relates to the family as a whole,” says Zahra Nurani, Burger King’s vice president of marketing ...

chief marketing officer for Burger King North America, said in a statement provided to Food & Wine. “We know The Addams Family also has an affinity for the scarier things in life, so we’re ...

The CEO of Burger King’s parent company has drawn a line between the brand’s marketing effectiveness and its commercial success, addressing investors today (5 November). “When we get the marketing ...

the Chief Marketing Officer for Burger King North America said. “We know ‘The Addams Family’ also has an affinity for the scarier things in life, so we’re excited to offer fans not one ...

BK launched its Addams Family-inspired menu items on Thursday ... up with each year,” said Pat O’Toole, chief marketing officer of Burger King North America. Burger King has taken Halloween ...

Well, Burger King is serving one up along with other mysterious and spooky menu items as part of their Addams Family promotional deal with Amazon MGM Studios' consumer products division ...