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With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland ...
The results demonstrated that there was a brand uplift of 40% when ads were placed against “unsafe” content, compared with an ...
This Labour Day, a powerful tribute by creative agency The Friday urges us to see the workers we pass by without a second thought. But does recognition go far enough?
The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.
“Wear the damn shorts” was created by Havas London. The campaign follows research by Sweaty Betty, which found that only 16% ...
Three years ago, Adidas and FCB introduced Runner 321, a campaign that encouraged top marathons to reserve bib number 321 for ...
State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as ...
An out-of-home (OOH) marathon campaign by sports brand Nike is facing criticism for being ‘tone deaf’ following Yom HaShoah, ...
Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content ...
The Advertising Standards Council of India updates influencer guidelines, draws the line between generic promotions and ...
Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience ...
A former journalist who became the marketing leader of a 100+-person team at Vidio reveals the secrets to authentic ...
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