ZyroFisher has announced a distribution partnership with SIGG for the UK and Ireland.

Following a record-breaking 2024 UCI Mountain Bike season and strong early buzz for 2025, Tom Thornley, Managing Director of ...

On 1 June 2025, ZyroFisher became the sole distributor for Continental in the UK. Ahead of the arrangement, the team visited ...

From January 1st 2026, Revelyst UK will add CamelBak to their lineup of brands. CamelBak, manufacturers of hydration packs, ...

Bob Elliot has announced their new, exclusive UK partnership with Crud Products. Launched in 1991, Crud estimates they may have sold “over 2 million CrudCatchers since,” says Peter Tomkins, Managing ...

Yeti has announced the launch of their new MTe, a lightweight electric mountain bike with builds starting at “just over 17kg.” The brand says the MTe “scales out like an enduro race bike and rides ...

Shimano, the pioneers of electric shifting, have introduced the brand’s newest innovation in the form of a battery-free automatic shifting system for all Urban, Trekking, and Gravel bikes – named ...

Bespoked has announced the launch of the SRAM Inclusivity Scholarship for its third consecutive year. The initiative, delivered in partnership with SRAM, “reinforces an ongoing dedication to diversity ...

This year, the annual Reframing MTB conference moved to Bristol, bringing together industry peers to tackle inclusivity and sustainability. We speak to organiser Dr Fiona Spotswood about the event and ...

Nominations are now open for the BikeBiz Awards 2025, in association with Bikedesk. This year, the awards will once again celebrate the best of the industry, hosting 17 categories across different ...

TQ-E-Mobility and Silverfish UK have announced a new partnership, with Silverfish confirmed as the official UK service provider for TQ’s advanced e-bike drive system. Silverfish said this ...

The past months have been a tough time for businesses faced with the sheer scale and uncertainty of trade tariffs pushed by the Trump administration. In the weeks following the initial tariff ...