Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...

We’re not quite there yet, but it sure feels imminent.

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

John Oliver has long roasted his own parent company for its business decisions, but after learning this week that Warner Bros. Discovery not only expected him to do it again, but was actually looking ...

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...

The change comes as Warner Bros. Discovery seeks to scale back its volume of content and focus on quality programming and ...

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

Tonight, John Oliver mocked Warner Bros. Discovery’s umpteenth renaming of HBO Max by comparing it to Trump's 'Gulf of ...

Warner Bros. Discovery had a plan to turn HBO into Netflix. Here’s where it went wrong.