Optimize for social search. Treat social like part of your SEO strategy. That means optimizing captions, hashtags, geotags, ...

One Esteemed Hall, One Unified Future In a significant move for Canada's marketing community, AMA Toronto has announced the ...

In a country where the weather is a national pastime, The Weather Network and MétéoMédia have transformed forecasts into fuel ...

Marketing News Canada delivers the latest news, insights, and expert perspectives from top marketers across Canada and beyond. As part of the SocialNext network, we connect marketing professionals ...

The #Hashtag Awards recognize and celebrate the incredible and diverse talent within the Canadian Marketing community. From jaw-dropping creative campaigns that made waves on a national scale, to ...

How many of the world's creative thinkers - our songwriters, poets, comedians, and artists began life escaping from the reality of their life? Tony Chapman, host of the Chatter That Matters Podcast, ...

See our list of helpful industry resources below.

With Google’s decision to keep cookies but allow consumers to opt-in or out, marketing on the open web will need to adapt. This shift mirrors trends seen on iOS, where 77% of Canadian users opt-out (1 ...

Hockey fans across Canada have a new pre-game ritual this playoff season—one that blends superstition, community, and a whole lot of Canadian pride. RONA, the iconic home improvement retailer and ...

The "Buy Canadian" movement is no longer just a short-term reaction to President Trump’s trade war—it’s transforming into a powerful and possibly long-term shift in Canadian consumer behavior. A ...