The demand for micro-retirement is driven by the desire to achieve a better work-life balance and avoid burnout ...

As the summer shopping season kicks off, all eyes are on Gen Z—those born between 1997 and 2012 and whose purchasing power ...

Global workforces are shifting. Younger cohorts, including Gen Z, are increasingly prominent. Sustainable business ...

A study of 2,000 18-24 year-olds has revealed what the nation's youth really want to get up to during the summer months ...

But while Gen Z staff are generally open to dialing back work-from-home requirements, they expect a trade-off. Critically, ...

As the warmest three months of the year approach, research has revealed that Gen Z would love to attend five festivals, enjoy ...

Social search refers to the act of searching for content within social platforms like TikTok, Instagram, YouTube, or Reddit.

Young consumers are demanding far more from the fizzy drinks category than a sugary pick-me-up. How can brands rise to the ...

Puma’s increased its marketing investment and focused on elevating its brand in order to reach a younger consumer. How ...

Gen-Z is constantly churning out new wellness hacks on social media, many of which can easily translate to older generations.

A recent survey has found Gen Z are not holding back from making the most of their summer - looking for a variety of ways to stay on budget ...

In a new report from cash advance app Vola Finance, 63 percent of Gen Z users already had delinquencies on their record.