The Sonic brand now generates over $1 billion in revenue per year from licensing alone. Sonic the Hedgehog is taking a ...

Alongside Sonic's new campaign launch this week, it seems his upcoming racing game Sonic Racing: CrossWorlds has now been ...

Update [Thu 22nd May 2025, 3:55am]: Following some teaser posts on social media earlier this week, Sega has now officially unveiled its Sonic Racing Around the World brand campaign - an entire year ...

Sega partners with Red Bull and rally driver Brandon Semenuk to unveil the 'Sonic Racing Around the World' campaign.

SEGA and Sonic Team have announced Racing Around The World, a brand campaign that dedicates this year to the blue blur's trademark characteristics of speed ...

SEGA Unveils Brand New Sonic the Hedgehog™ Fan Celebration with “Racing Around the World” Sonic Team partners with Red Bull to launch brand campaign with thrilling stunt rac ...

Our partnership with Red Bull delivers a thrilling stunt racing film that brings key elements from the Sonic universe to life for fans worldwide. We hope it brings fans together and allows them to ...

SEGA and Red Bull have come together for a brand-new fan celebration film for Sonic The Hedgehog called Racing Around the World ...

Further cementing themselves into esports culture, Red Bull and ESL FACEIT Group have come together to make them the official energy drink partner for DreamHack. And not just the upcoming one in ...

SEGA kicks off Fan celebration with Racing Around The World event. Sega is collaborating with other companies to celebrate Sonic The Hedgehog.