Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...

Some of HBO's biggest disappointments are "The Idol" and "Vinyl," which came from acclaimed creatives like Sam Levinson and ...

HBO has announced a slight delay for A Knight of the Seven Kingdoms, meaning fans eager for more Game of Thrones content in ...

We’re almost at the end of The Last of Us Season 2, and it looks like we may finally be getting some answers to the questions ...

Warner Bros. announced Friday that "Mickey 17" will stream on Max beginning May 23. The film hails from "Parasite" director ...

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

Brad Ingelsby’s new series, “Task,” will come to HBO this fall. “Task,” which stars Mark Ruffalo and Tom Pelphrey, will ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...