This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...

Bullish on the brand power of HBO, Zaslav said, "The powerful growth we have seen in our global streaming service is built ...

The update comes after the company slightly altered the Max logo to mimic HBO's black-and-white aesthetic. The streaming ...

As Max reverts to HBO Max, Interbrand’s Fura Jóhannesdóttir examines when and why it is wise for a brand to return to its ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

What goes around comes around. Time is a flat circle. And Max is now, once again, HBO Max. Warner Bros. Discovery, the parent company of the streaming service known for HBO content, all 10 seasons ...

Forgive us, but we must say LOL! As basically everyone predicted, Max is changing its name back to HBO Max two years after it originally cut those three little letters (and a lot of prestige ...

Later this summer, streaming service Max, formerly HBO Max, will become HBO Max, formerly Max. Warner Bros. Discovery announced Wednesday that it will re-re-re-brand its flagship streaming ...

We’re not quite there yet, but it sure feels imminent.