HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

We’re not quite there yet, but it sure feels imminent.

Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

Warner’s decision to drop HBO from HBO Max in 2023 followed its move to merge its HBO dramas and Warner Bros’ content across ...

Warner Bros. Discovery broke the news today at its Upfront presentation in New York, saying that the switch back to HBO Max ...

The change comes as Warner Bros. Discovery seeks to scale back its volume of content and focus on quality programming and ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

Warner Bros Discovery (WBD) is to rebrand its Max streaming platform as HBO Max this summer. The platform was originally ...

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

Investing.com -- Warner Bros. Discovery (NASDAQ:WBD) revealed plans today to rebrand its primary streaming platform, Max, as HBO Max this summer. This announcement was made during the company’s ...