The NHL's Utah franchise has officially announced that its new permanent name will be the Utah Mammoth. After several rounds of fan voting, Mammoth was the winner, and the team unveiled new logos and jerseys on Wednesday.

The Utah NHL franchise finally has a permanent name, with the Mammoth identity and branding officially revealed.

The mammoth head is visible as a secondary mark on the club's away jersey, which uses the diagonal "UTAH" as its primary design. The crossbars on the last two letters are angled, which SEG described as another homage to Utah's mountains.