NETFLIX is set to begin rolling out a brand new app design on TVs around the world from today. The new look is the first ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Netflix reveals AI-generated ad formats. With Over 94M users watching on ad-supported plan, can it balance innovation and ...

Netflix users on social media have threatened to cancel their subscriptions to the streaming service over the latest ...

Netflix plans to roll out generative AI-powered ads by the end of 2025, with a full launch expected in 2026. Users will soon ...

The streamer’s new format will let advertisers make spots that blend in with its shows and movies.

The streaming giant said the new ads will allow advertisers to 'marry' their products with the aesthetics of Netflix ...

According to Netflix, this move promises more contextually relevant and interactive ad experiences. It offers advertisers ...

At the Upfront event, Netflix Advertising President Amy Reinhard said that AI-generated midroll and pause ads are coming to ...

Ads still keep the lights on, obviously. As such, Netflix—the company who disrupted the whole business in the first place!—is ...

The streaming company launched its ad subscription service in November 2022, having ended last year with 301 million ...

Netflix to launch AI-powered product placement ads in shows by 2026, marking a major shift in its ad strategy.