Minor League Baseball clubs are in a constant struggle to drive fan engagement. That’s why you’ll often see these small-town ...

The past, present and future are about to collide: "Last Week Tonight with John Oliver" wants to rebrand a Minor League ...

The Erie SeaWolves were chosen overnight for a complete rebrand, selected from a list of 47 minor league baseball teams ...

Erie SeaWolves were announced as the winners to HBO host John Oliver's MILB rebrand promotion. Here's what the promotion could entail.

Last Week Tonight with John Oliver” featured an in-depth segment on Minor League Baseball promotions, which concluded with an offer that teams couldn’t refuse. “We are willing to use all our resources ...

John Oliver announced earlier in May that he and his staff at 'Last Week Tonight' would help rebrand a minor league team, drawing responses from 47 clubs.

"Last Week Tonight" host John Oliver reacts to the "Syracuse Devices" mascot, used by the then-Syracuse Chiefs minor league ...

We are willing to use all of our resources and stupidity to give one minor league baseball team a total rebrand,” he had ...

New Name. New Mascot. No Control: Erie SeaWolves Hand Reins To John Oliver One Minor League Baseball team just handed over ...

The Erie SeaWolves, a minor league baseball team, have been selected for a rebranding by John Oliver’s show ‘Last Week Tonight.’ The selection was announced during a segment on ...

“Last Week Tonight” host John Oliver has a pitch to minor league baseball: Let’s rename one of the teams. The TV star and comedian spoke Sunday night about the quirky identities of MLB ...

The Buffalo Bisons made an offer to change their name — theirs since 1877 — to whatever comedian John Oliver came up with ...