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Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max
A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...
Warners Reverses Course: Changes Max’s Name Back to HBO Max
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...
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Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max
More from Variety HBO Max Lives! Max to Change Its Name Back After Two Years 'Tucker & Dale vs. Evil' Director Calls David Zaslav the 'Slayer of All Cinema' for Putting the 'Final Nail in the Coffin' ...
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Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max
The name Max has, not a moment too soon, gotten the axe. A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner Bros.
John Oliver Compares HBO Max/Max Branding Fiasco to Trump’s Renaming the Gulf of Mexico
HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...
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Warner Bros. Discovery Is Reverting Max’s Name To HBO Max This Summer In A “Quality Over Quantity” Move
Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.
‘You better be joking’: Internet has a field day as Max becomes HBO Max (AGAIN)
Streaming platform Max is reverting to its former name, HBO Max, announced Warner Bros. Discovery. This decision aims to ...
David Zaslav Declares, “This Is The Strongest HBO Has Ever Been”, Likens It To NBC In “Must-See TV” Era
Warner Bros. Discovery CEO David Zaslav believes "this is the strongest HBO has ever been," with a cultural grip reminiscent ...