At a TikTok Trends event at SXSW London, the company also revealed the content that's keeping us glued to our screens.

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TikTok is packed with personal finance advice, but not all of it holds up. However, according to Jack Howard, head of money ...

The pound is nearing a three-year high against the dollar, as the fallout from Trump’s global trade war continues to rock ...

Gen Z investors value the importance of social media financial influencers for investment decisions, despite recent ...

With millions of views and brand deals, blacksmiths like Samuel Wolfenden and Sam Dracott are forging influencer empires—one ...

Previously, she was a reporter for the Financial Times. As the latest deadline for TikTok to be sold or banned ... what’s taken over since: lifestyle trends amplifying political, social and ...

Learn how social media supports crisis communication in 2025, from real-time updates to managing misinformation.