Whatever TikTok’s fate in the US, its fashion fads have waned. What has replaced them is much more difficult for brands to ...

TikTok is packed with personal finance advice, but not all of it holds up. However, according to Jack Howard, head of money ...

With millions of views and brand deals, blacksmiths like Samuel Wolfenden and Sam Dracott are forging influencer empires—one ...

TikTok has launched a High Court challenge to a €530m fine imposed on it by the Data Protection Commission (DPC).

TikTok is to ask the High Court to halt a suspension of data transfers to China within six months under a decision made in ...

Gen Z investors value the importance of social media financial influencers for investment decisions, despite recent ...

A national baker has hailed its progress in a “challenging” market after a viral social media campaign helped catapult sales… ...

Recession hair is trending on TikTok, as people everywhere try to save money on hair maintenance. But there are tradeoffs to ...